STITCH FIX INFLUENCER MARKETING
During my time at Billion Dollar Boy, an influencer Marketing agency, I was able to work on a creative pitch for Stitch Fix that included ideation, design, and social strategy research. This pitch beat out several other agencies and had a budget that was extended at signing. The main focus of this project was to create a spring social launch for Stitch Fix that resonated with their brand and integrated strategic social media culture and trends.
STITCH FIX’S SOCIAL TAKEOVER
Staying true to the world of Stitch Fix, we sought to bring forward a new perspective for Stitch Fix in the spring and summer.
Delivering a macro campaign that springs into action and an Always-On campaign that shifts into gear. Always-On is a playground: a rotating cast of colorful, out-of-the-box characters ready to create.
We adapted monthly themes to suit Stitch Fix’s needs—and provided complementing strategies, including gifting and agility, to be used across
multiple platforms and campaigns.
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(STITCH FIX EMAIL CAMPAIGN ASSET)
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