2024 ULTA BEAUTY COLLECTIVE
During my time at Billion Dollar Boy, an influencer Marketing agency, I was able to work on creative ideation and execution for the 2024 Ulta Beauty Collective. This campaign included ideation, design, and social strategy research. This project originated from a pitch won by our agency that featured design and art direction focusing on leveraging Ulta Beauty’s Competitive Differentiators to position Ulta as the beauty industry leader through social.
GIVING ULTA ITS RIGHTFUL PLACE IN INTERNET CULTURE
Our overarching goal is to drive brand love and preference through true social leadership.
The creative manifesto guided the art direction for every project surrounding Ulta
and the UBC.
In addition to delivering thousands of content pieces, the program has netted 10x the amount of value add content compared to goals, standing at a total of over 4K to date (and counting!).
Happy doesn’t come from conventional or "presentable” but from the freedom to explore, to create, and to discover. It’s girls in the bathroom energy. It’s a kid let loose in a craft room. That playful, chaotic, infectious joy that comes from trying new things. It’s a moment, a rush, a momentum & we’re all here… inviting you in.
OUR CREATOR MANIFESTO:
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COVER DESIGN
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MAGAZINE COVER + PAGES 2 & 3
MAGAZINE PAGES 38 & 39